Grasping an idea on where to set up shop and who to target as their main target market helped this company extremely throughout the years dunkin donuts uses geographic and demographic segmentation to determine where their next place of business will open up to consumers. These specific target markets are reflectant all throughout both starbucks and dunkin' donuts market segmentations, starting with the demographic segmentations starbucks demographic segmentation aims at well-educated businessmen and women between the ages of 25-45. Dunkin donuts has also begun to target the trend-seeking and trend-setting segments with premium coffee drinks, as well as a selection of nutritionally dense breakfast items dunkin donuts restaurants also aim for those consumers that are price sensitive, seeking advantage of economic conditions (lim, 2015. -leading segmentation system that uses multiple segmentation bases-classifies every american household based on a host of demographic factors- such as age, educational level, income, occupation, family consumption, ethnicity, and housing. In addition, we compare the patrons of dunkin' donuts and starbucks, the leading players in the battle for brew coffee in the home the average us household that uses whole or ground coffee consumes 42 cups per day.
The primary segmentation and target market that dunkin' donuts developed dunkin' donuts clearly positions themselves to the more lowbrow everyman, type of person dunkin' built itself around serving simple expense to working-class customers. Dunkin' donuts consumer as we look deeper into our consumer analysis, we find even more specific psychographic data, such as the target's preference for food and drink within the interests. gina luari entrepreneurship 9/20/14 dunkin' donuts competitive analysis dunkin' donuts target market: the blue color middle class working american, both males and females, ranging in age from 18-45 demographic segmentation: their salaries range from $40,000 to $100,000 annually.
References mayo, ej (1977) the impact of the consumer's psychographic and demographic characteristics on buyer behavior: a comparative analysis of psychographics and demographics as segmentation variables in a rail passenger market. Dunkin's donut is america's favorite food and all-day stop for coffee and baked goods it is a leading retailer of hot and iced regular coffee by the cup in america and it also the largest coffee and baked goods chain in the world the original dunkin's donuts was a single cup of coffee with a. Dunkin donuts targets the early morning commuters on their way to work they advertise convenience and quick service for busy people answer market segmentation is the process of dividing a. Demographic segmentation starbucks„ main target market is men and women between the ages of 25-44, which accounts for almost half (49%) of its total business young adults, aged 18-24, are the next large group that starbucks targets.
Dunkin donuts plans on expanding their company to southern california and opening up more than 1,000 locations within this particular area starbucks and dunkin donuts target market 1801 howell mill rd nw, atlanta, ga 30318. Compared to other major retailers like dunkin donuts, mcdonald's, 711, and careful segmentation of starbucks' target market demographics: this. Market segmentation dunkin built itself around serving simple expense to working-class customers dunkin's customer base ranges across all ages, race and income demographics they target a bigger share of customers for example: dunkin' has begun to expand their menu beyond breakfast with items such as hearty, sweet and savory snacks that can. Dunkin donuts consumers are generally very high income, caucasian, and senior age dunkin donuts consumers are more likely to purchase dunkin donuts during larger pantry stocking trips brands such as international delight, birds eye steamfresh, and coffee-mate also tend to be purchased in the same trip.
Psychographic segmentation allows us to divide the market into groups by social class however among others the goal is to remain among the top choices of target. The target market for my dunkin donuts are teens and working class people within the middle age bracket who are always on a tight schedule running to catch the bus, train or even drive to work/school the target market demographics is: teens who are between the ages of 15-18 young adults who are. Dunkin donuts target market is the blue collar workers (18-60) of america who likes the quick service that dunkin donuts provides also within its target market are kids, highly due to its name recently dunkin donuts has been targeting the market of affluent women and professionals 12 description of products & key benefits.
Marketing strategy of dunkin donuts shows how the brand uses geographic segmentation strategies to cater to the needs of the consumers in 40+ countries being the market leader in the category and maintaining the same for years is commendable. Dunkin donuts is all over the internet, especially on social networks like youtube, twitter and facebook this is a great way for relationship marketing because it creates a dialogue between customers and they give feedback on the company's products. One of the most tasty brands in the market, dunkin donut is known for its sweet donuts and beverages the marketing mix of dunkin donuts is very good for an fmcg company the idea was to provide the customers fresh doughnut and a hot mug of coffee but later it gravitated to other selected baked products.
Coffee concepts can target lunch guests with demographic data a new study shows where morning concepts dunkin' donuts and starbucks can find their persuadable lunch customers outside insights august 2014 by guest author. By positioning the brand strongly and carving out a niche for itself amongst the working-class, dunkin' donuts used market segmentation and targeting to its advantage, successfully kinds of segmentation. Krispy kreme consumer insights who buys krispy kreme krispy kreme consumers are generally very low income, african american, and senior age krispy kreme consumers are more likely to purchase krispy kreme during larger pantry stocking trips.
Dunkin donuts: targeting the average joe • dd paid faithful customers $100 to buy coffee at starbucks instead and paid $100 to faithful starbucks customers to switch to dd for the week. Market segmentation and targeting criteria market segmentation will assist the brand to accurately target its customers this involves dividing the market into groups with similar needs and demands the criteria utilized in this process can be described using four genres: geographical, demographic, psychographic, and behavioral factors.